Delivering Better PPC Results With Complete Transparency. Bravilo has successfully helped clients in dozens of industries with Pay Per Click Service management for more than a decade. Learn more about how our commitment to growth feeds our desire to deliver exceptional work for our clients.
GET MORE WITH PAY-PER-CLICK SERVICE MANAGEMENT Whether you’re struggling to get the results you need from your Pay Per Click campaigns, or if you’re relatively new to the search engine marketing scene, our proven process and consistent execution can help.
DOES ANY OF THIS SOUND FAMILIAR? My cost-per-lead is too high, yet I have to keep spending to meet my boss’ targets. The sales team complains our leads aren’t the right people. My campaigns are on autopilot and I don’t know what to do. Our franchise locations aren’t all getting the same results and I have to deal with the complaints about not treating everyone equally. Pay Per Click is performing okay, but I’m struggling to scale our efforts to drive more sales and meet board expectations. I can generate leads from smaller companies but am not reaching enterprise-level businesses.My agency doesn’t come to me with ideas—I have to set the strategy by myself.If any of this sounds familiar, just know that you’re not alone—we solve these problems for our client’s day in and day out.
WHY COMPANIES CHOOSE TO WORK WITH US to serve pay per click service. We talk with many CMOs who can’t wait for their contract to end because PPC agencies tend to lock you in with lengthy commitments regardless of results. Even though our contracts are month-to-month, 85% of our clients stick around for much longer than other agencies’ contract periods. These are just a few reasons why our clients trust us to manage their PPC campaigns
YOUR BLUEPRINT FOR PAY-PER-CLICK SERVICE SUCCESS There are no shortcuts or “hacks” to driving success with PPC advertising. We’ve managed PPC campaigns for more than a decade, and it’s taken years to hone our process. We believe it’s important to keep you involved every step of the way and give you full visibility into how we produce results.
Shopping campaigns (formerly called PLAs)
Landing page creation Re targeting campaigns Video campaigns.
DISCOVERY & INITIAL RESEARCH During discovery, our team seeks to gain a clear understanding of your business, your industry, your target customers, and your competitors. In this first phase, our team will define deliverable and align with you on campaign goals and expectations.
STRATEGIC PLANNING To hold ourselves accountable, we continually build and refine strategic plans to make sure things don’t fall through the cracks. Because we never let anything run on autopilot, our planning includes regular testing.
ACCOUNT BUILDS With a strategy now in place, our team evaluates how to best optimize the current campaign structure for quick wins, so you don’t have any downtime. During the management of the now-optimized existing structure, we’ll work on building out campaigns for best performance, keeping in mind historical Quality Score factors.
KEYWORD MANAGEMENT Keywords are a fundamental component of any PPC campaign. We segment keywords thematically to tailor ads and landing page experiences. Management goes beyond the initial research, requiring constant search query analysis for the creation of new keywords, ad groups, and negative keywords. The result is a lean account focused on the best producing keywords.
AD CREATION We write copy that doesn’t just sell—you can trust us to make your brand look good. Our copywriters have years of experience writing specifically for search engines. We’re never satisfied with OK, which is why we’re always testing new ad copy to see what resonates best with your target audience.
AUDIENCE LAYERING By leveraging available data, we adjust bids, budgets, and even ad copy to make PPC a genuinely one-to-one experience. Through audience creation and management, we go beyond just keywords to maximize the return on investment of your ad dollars.
DAILY MANAGEMENT If you couldn’t tell, we are not fans of passively letting campaigns run. No matter how well a campaign is doing, we constantly check in to understand how we can make your ad dollars work harder for you. A campaign not watched closely will waste your money, sometimes drastically. Ask us about “DOHA.”
REPORTING We provide data and insights on a weekly basis with full transparency. When things are going well, we’ll share why. When performance is down, we don’t sugarcoat the news and provide recommendations on how to right the ship. Your dedicated account manager will discuss findings with you on set calls weekly or at an interval of your choice, looping in other team members and analysts as helpful to the conversation. One caveat on measurement: you need to move beyond last-click attribution. By utilizing other forms of attribution, you get a truer sense of how effectively your PPC campaigns work for you.